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Press Releases

New Waterfront Luxury Website

Sotheby’s International Realty Brand Offers Luxury Website for Waterfront Market Segment Representing Over $13 Billion of Waterfront Property Listings Worldwide

Childers Sotheby’s International Realty is pleased to announced the Sotheby’s International Realty® brand’s Waterfront Specialty Market website.

The specialized website, which can be found at waterfrontpropertysir.com, matches the look and feel of the brand’s website, sothebysrealty.com, and provides detailed Waterfront lifestyle and listing information and resources. The website enables buyers and sellers to search for the finest properties in this segment and the sales professionals who represent them. It covers a full spectrum of lifestyle types and properties including: ocean and beach, riverfront, lakefront, island and boating. This site was launched with more than $13 billion of waterfront property listings worldwide.

“The Waterfront segment offers some of the most striking photography, making it a natural choice for a specialty market website,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Waterfront is far and away the most searched lifestyle on sothebysrealty.com, so there is a great consumer fascination with this market. We will continue to enhance this specialty market website by adding custom content on waterfront living based on the body of water. For example, the site will convey what it is like living on an island in the Bahamas versus living on a lakefront in Italy or Minnesota.”

“This in-depth focus into specialty markets that are of great interest to the consumer helps them in their search for a home that meets the demands of their lifestyle,” said broker/owner Lee Childers. Childers Sotheby’s International Realty clients with homes that cater to these lifestyles will enjoy this added avenue of exposure. No other real estate company can bring together this level of comprehensive detail on a global basis.”

The Sotheby’s International Realty network currently has more than 12,000 sales associates located in approximately 625 offices in 44 countries and territories worldwide.